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项要求在有合理理由认为无法按该价格供应相称数量时予以披露。",[607,639,640,643],{},[610,641,642],{},"结束后不同价续卖","：闪购结束后马上以同一价格继续销售，会让「限时」失去事实基础。",[527,645,646],{"id":646},"前价与连续闪购",[512,648,649,650,654,655,616],{},"在欧盟，闪购只要宣布降价，就适用 Price Indication Directive 第 6a 条：要标示此前不少于 30 天内的最低价。委员会指南第 4.3 节写明，30 天内的连续促销（例子是「12 月每个周日 8 折」）中，只要价格在两轮之间回升过，每一轮的前价都要算入上一轮的促销价。频繁闪购的商品，前价会被历次闪购价拉低。规则见",[516,651,653],{"href":652},"\u002Fzh\u002Fregulations\u002Feu-price-reduction-indication","欧盟降价公告规则","，美国联邦对原价的要求见",[516,656,519],{"href":518},[527,658,659],{"id":659},"库存准备",[604,661,662,668,674],{},[607,663,664,667],{},[610,665,666],{},"定好可售数量与限购","：决定投入闪购的数量，给售后换货、正价渠道留出部分；需要防止少数买家扫货时，设每人限购并写明。",[607,669,670,673],{},[610,671,672],{},"防超卖","：超卖来自「下单时扣库存」与「付款确认时扣库存」之间的时间差、多渠道共用库存而不同步，以及允许缺货继续销售的设置。开售前逐项确认这些设置，并决定超卖时的处理（取消、补货延发、替换）和告知方式。",[607,675,676,679],{},[610,677,678],{},"预览不等于可买","：预热期展示即将开售的商品时，确认商品在开售前确实无法下单，不能只靠隐藏按钮。Shopify 帮助中心的 Flash sales 页明确提醒，已发布且有库存的商品可以被结账，隐藏加购按钮不可靠。",[527,681,682],{"id":682},"流量准备",[512,684,685],{},"闪购把订单集中到几分钟到几小时内，失败点往往不在店面本身，而在店面依赖的外部环节：",[604,687,688,698,704],{},[607,689,690,693,694,616],{},[610,691,692],{},"页面减负","：闪购页去掉与购买无关的推荐、轮播、社媒信息流与弹窗，减少第三方脚本；性能检查见",[516,695,697],{"href":696},"\u002Fzh\u002Fshopify\u002Fshopify-storefront-performance","店面性能",[607,699,700,703],{},[610,701,702],{},"结账依赖的外部接口","：运费实时计算、第三方应用、支付服务商在峰值下可能变慢或失败，而结账缺任何一项都无法完成。提前确认它们的容量，准备降级方案（如固定运费）与备用支付方式。",[607,705,706,709],{},[610,707,708],{},"事前演练","：用测试订单走完整链路，并安排活动期间的实时监控与回滚负责人。",[512,711,712,713,717],{},"Shopify 帮助中心 Flash sales 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