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件免费或打折；X、Y 可以是同一商品",[553,574,575],{},"第二件更便宜或免费",[553,577,578],{},"「买 X 得 Y」类折扣，各商品仍是独立行项目",[532,580,581,584,587,590],{},[553,582,583],{},"组合装",[553,585,586],{},"把几件商品固定成一组，以一个组合价出售；含同一商品的多件装",[553,588,589],{},"打包更划算",[553,591,592],{},"一个父商品，下挂组成项",[512,594,595],{},"分清的关键问题有三个：组成项或赠品是否各自扣库存、订单里是否显示成一组、优惠能否拆分到每一件。",[522,597,598],{"id":598},"库存",[600,601,602,610,616],"ul",{},[603,604,605,609],"li",{},[606,607,608],"strong",{},"赠品是独立的库存对象","：赠品要有自己的 SKU 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关于「Free」一词的指南，本文未核验其法律效力层级）",[600,735,736,739,742,745,748],{},[603,737,738],{},"「Free」「Buy 1-Get 1 Free」「2-for-1」等说法意味着顾客为必须购买的商品支付的不超过其常规价格。商家不得通过抬高必购商品价格、换用较差商品等方式直接收回赠品成本。",[603,740,741],{},"「常规价格」指此前相当一段时间（即 30 天）内公开、积极销售的价格；价格波动的商品取这 30 天内有可观销量的最低价。",[603,743,744],{},"获得和保留赠品的全部条件，应在优惠开头与优惠紧邻处清楚披露；用星号引到脚注不算在开头披露。",[603,746,747],{},"频率：同一规格商品在同一商圈的「免费」优惠，12 个月内不宜超过 6 个月；两次之间至少隔 30 天；12 个月内不超过 3 次；以「免费」优惠销售的量不宜超过该规格总销量的 50%。",[603,749,750],{},"新品推出时的「免费」优惠，只有商家善意预期会在有限时间后停止优惠并按同一价格单独销售时才适当。",[512,752,753],{},[606,754,755],{},"欧盟 \u002F EEA",[600,757,758,761,764],{},[603,759,760],{},"UCPD Annex I 第 20 项：顾客除响应促销与取货或运送的必要成本外还要付其他费用时，不得把商品称为「gratis」「free」或类似说法，属于在任何情况下都不公平的行为。",[603,762,763],{},"委员会 UCPD 指南第 3.4 节：附条件的买赠（「买一送一」类）可以使用「免费」，前提是向顾客说清所有费用、付费商品的质量或构成没有降低、价格没有为收回赠品成本而抬高；商家应能证明赠品确实是额外且可分离的，顾客知道所付商品的单独价格且有无赠品价格不变。对于不可自选组成的套餐，若某部分的成本已包含在套餐价中，就不能称该部分「免费」。",[603,765,766,767,771],{},"委员会 Price Indication Directive 第 6a 条指南第 3 节：「买一得二」这类附条件优惠不适用第 6a 条的前价规则，但完全受 UCPD 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的主要承载页。买什么、送什么、赠完即止与退货时怎样处理赠品写在主张下方、商品之前；赠品售罄时同步撤下页面上的赠送承诺，活动结束后撤下活动模块，见该配方「状态与退化」。",[603,814,815,819],{},[516,816,818],{"href":817},"\u002Fzh\u002Fshopify\u002Fhomepage","首页","的限时活动位：一条带起止时间的买赠主张，链接到活动集合页；到期撤下或回退到长期主张。",[603,821,822,823,827,828,832],{},"组合装作为一个商品出售时，由",[516,824,826],{"href":825},"\u002Fzh\u002Fshopify\u002Fproduct\u002Fstandard-product-page","标准商品页","承载，组成项写在其「包装清单」中；组合可售状态按",[516,829,831],{"href":830},"\u002Fzh\u002Fmodules\u002Favailability-notification","库存状态与到货通知","的词表表达，读数受上文「组合装的可售数由最短的组成项决定」约束。",[603,834,835,836,840],{},"购物车：赠品是否已加入、买 X 得 Y 是否生效以购物车结果为准，由",[516,837,839],{"href":838},"\u002Fzh\u002Fmodules\u002Fpromotion-redemption","促销兑现","反馈；上节记录了 Shopify 赠品不会自动加入购物车等限制，页面文案不得暗示赠品已自动加入。",[522,842,843],{"id":843},"待继续完善",[600,845,846,849,852],{},[603,847,848],{},"法定退货或撤回权下扣回赠品价值的做法，各地规则未核验。",[603,850,851],{},"组合价分摊对单品毛利报表的影响，缺经真实店铺验证的例子。",[603,853,774],{},{"title":855,"searchDepth":856,"depth":856,"links":857},"",2,[858,859,860,861,862,863,864,865],{"id":524,"depth":856,"text":524},{"id":598,"depth":856,"text":598},{"id":632,"depth":856,"text":632},{"id":696,"depth":856,"text":696},{"id":725,"depth":856,"text":725},{"id":777,"depth":856,"text":777},{"id":803,"depth":856,"text":803},{"id":843,"depth":856,"text":843},"dtc",[],"current","区分买赠（GWP）、买 X 送 Y 与组合装三种不直接降单价的优惠，说明赠品与组成项的库存怎样计算、退货时赠品与组合优惠怎样处理、毛利与等效折扣率怎样算，并转述美国 FTC「免费」指南与欧盟 UCPD 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