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WooDawn",{"id":492,"path":493,"title":494},"zh_sitePages\u002Flegal\u002Fprivacy.md","\u002Flegal\u002Fprivacy","隐私说明",{"id":496,"path":497,"title":498},"zh_sitePages\u002Flegal\u002Fterms.md","\u002Flegal\u002Fterms","内容使用说明",{"document":500,"isArticle":781},{"id":501,"title":502,"abbreviations":503,"aliases":504,"answers":505,"appliesTo":506,"articleType":507,"body":508,"businessModel":770,"constrainedBy":771,"currency":772,"description":773,"discussionUrl":506,"domains":774,"evidenceStatus":777,"extension":778,"funnel":779,"implements":780,"indexable":781,"measuredBy":782,"meta":783,"metric":506,"navigation":781,"needs":784,"originalSources":785,"path":72,"regions":786,"related":788,"reviewAfter":506,"roles":789,"seo":793,"seoImage":506,"seoTitle":506,"sources":794,"stages":795,"status":798,"stem":799,"supersededBy":506,"tags":800,"term":506,"themeSources":806,"tools":807,"updatedAt":808,"uses":809,"verification":810,"verifiedAt":808,"__hash__":811},"zh_articles\u002Fcommerce\u002Fpost-purchase-education.md","购后使用指导：从签收到顺利用起来",[],[],[],null,"concept",{"type":509,"value":510,"toc":760},"minimark",[511,515,529,533,600,609,617,621,624,685,693,696,699,702,715,724,728,731,734,737,741,744,747,750,753],[512,513,514],"p",{},"购后使用指导要解决的是：顾客拿到这件商品后，能否找到正确的开始方式，遇到问题又能否得到帮助。内容可以覆盖开箱核对、首次设置、日常保养和常见误用，但应随实际商品和进度出现，不能仅靠“下单后第几天”推定顾客已经用上。",[512,516,517,518,523,524,528],{},"本文关注运营怎样选择内容和时机；配送承诺见",[519,520,522],"a",{"href":521},"\u002Fzh\u002Fcommerce\u002Ffulfillment-delivery","履约与配送","，联系入口见",[519,525,527],{"href":526},"\u002Fzh\u002Fcontent-types\u002Fsupport-contact","客服渠道与服务时间","。",[530,531,532],"h2",{"id":532},"四种事件不能互相替代",[534,535,536,552],"table",{},[537,538,539],"thead",{},[540,541,542,546,549],"tr",{},[543,544,545],"th",{},"事件",[543,547,548],{},"可以据此判断",[543,550,551],{},"仍然不知道什么",[553,554,555,567,578,589],"tbody",{},[540,556,557,561,564],{},[558,559,560],"td",{},"下单",[558,562,563],{},"顾客选择了哪些订单行",[558,565,566],{},"是否已经付款、发货或拿到商品",[540,568,569,572,575],{},[558,570,571],{},"发货或履约记录",[558,573,574],{},"某些商品已进入相应履约阶段",[558,576,577],{},"是否送达、是否全部包裹齐备",[540,579,580,583,586],{},[558,581,582],{},"送达或签收记录",[558,584,585],{},"对应包裹有交付证据",[558,587,588],{},"购买者是否本人使用、是否已开箱",[540,590,591,594,597],{},[558,592,593],{},"使用反馈",[558,595,596],{},"顾客对某个使用步骤有明确反馈",[558,598,599],{},"未反馈者的使用情况，或其他步骤是否完成",[512,601,602,608],{},[519,603,607],{"href":604,"rel":605},"https:\u002F\u002Fhelp.klaviyo.com\u002Fhc\u002Fen-us\u002Farticles\u002F12278373016603",[606],"nofollow","Klaviyo 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