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FTC 邮购规则：发货时间陈述、延迟通知与退款",[],[],[],"在美国通过邮件、互联网或电话接受顾客订购商品的卖家，须有合理依据按陈述的时间（未陈述时 30 天）发货，无法按时发货时须主动提出延迟或取消的选择，并在规定情形下及时退款。","concept",{"type":509,"value":510,"toc":834},"minimark",[511,520,523,527,603,606,634,637,640,652,658,664,670,674,680,704,713,719,725,728,731,748,752,784,787,790,804,817,820],[512,513,514,515,519],"p",{},"本页转述美国联邦贸易委员会（FTC）的 Mail, Internet, or Telephone Order Merchandise Rule（16 CFR Part 435，下称邮购规则）。eCFR 标注现行文本的来源为 79 FR 55619（2014-09-17）。以下内容核验于 2026-10-10，只转述官方文本，",[516,517,518],"strong",{},"不构成法律意见，需要法务或合规确认","。",[512,521,522],{},"适用地区：美国联邦。435.3(b) 写明，本规则不排除州或地方在同一领域与之不冲突的规定，也不削弱州法给买方的同等或更多权利；各州规则本文未核验。",[524,525,526],"h2",{"id":526},"适用范围",[528,529,530,546],"table",{},[531,532,533],"thead",{},[534,535,536,540,543],"tr",{},[537,538,539],"th",{},"项",[537,541,542],{},"内容（转述）",[537,544,545],{},"来源",[547,548,549,561,572,583,593],"tbody",{},[534,550,551,555,558],{},[552,553,554],"td",{},"适用的销售",[552,556,557],{},"买方通过邮件、互联网或电话向卖方订购商品的销售，不论付款方式或招揽方式",[552,559,560],{},"435.1(a)",[534,562,563,566,569],{},[552,564,565],{},"不适用",[552,567,568],{},"连续送达的订阅（如杂志）在首次发货之后的部分；种子与生长中的植物；货到付款（C.O.D.）订单；受 16 CFR Part 425 预先通知负选择计划规则约束的交易",[552,570,571],{},"435.3(a)",[534,573,574,577,580],{},[552,575,576],{},"服务",[552,578,579],{},"FTC 指南写明本规则不覆盖服务，举例为邮寄冲印照片",[552,581,582],{},"FTC 指南",[534,584,585,588,591],{},[552,586,587],{},"先发货后开账单",[552,589,590],{},"FTC 指南写明，按收货后付款开票、不属于信贷安排的订单，不是信贷或预付销售，不在规则覆盖范围",[552,592,582],{},[534,594,595,598,601],{},[552,596,597],{},"代发与第三方仓",[552,599,600],{},"FTC 指南写明，由履约公司或代发商造成的违规由卖家负责；招揽订单的一方是规则意义上的卖家",[552,602,582],{},[524,604,605],{"id":605},"关键定义",[607,608,609,616,622,628],"ul",{},[610,611,612,615],"li",{},[516,613,614],{},"收到完整订单（receipt of a properly completed order）","：卖家同时收到正确金额的全额或部分付款（现金、支票、汇票、授权从已有账户扣款或其他付款方式）以及处理和发货所需的全部订单信息的时刻（435.1(c)）。FTC 指南写明，何时入账、支票何时兑现与此无关；支票被退回或信贷被拒时时钟停止，付款被兑付或获批信贷时从第一天重新开始。",[610,617,618,621],{},[516,619,620],{},"发货（shipment）","：商品被实际交到承运人手中（435.1(e)）。规则约束的是「发货」，不是「送达」。",[610,623,624,627],{},[516,625,626],{},"及时退款（prompt refund）","：一般情形为在买方退款权成立之日起 7 个工作日内，以不慢于一类邮件的方式发出；卖方自己是债权人的信用销售，为一个账单周期内（435.1(b)）。",[610,629,630,633],{},[516,631,632],{},"退款的形式","：按付款方式分别规定，例如现金、支票、汇票付款的退回原形式款项；第三方信贷付款的，向信贷方发出撤销扣款的贷项通知并抄送买方；其他付款方式的，指示付款转入方原路退回，或声明未动用买方资金（435.1(d)）。FTC 指南写明，规则要求的退款不得用未来购物的抵用额、代金券或积分替代。",[524,635,636],{"id":636},"发货时间的陈述",[512,638,639],{},"435.2(a) 规定，以下行为构成不公平或欺骗性做法：",[641,642,643,646,649],"ol",{},[610,644,645],{},"招揽订单时，卖家没有合理依据预期能在以下时间内发货：招揽中清晰、显著地陈述的时间；未清晰陈述时，为收到完整订单后 30 天；订购时买方向卖家申请信贷付款的，为 50 天（(a)(1)）。",[610,647,648],{},"给出修订后的确定发货日期时，没有合理依据（(a)(2)）。",[610,650,651],{},"告知买方无法说明延迟多久时，没有合理依据，或没有告知延迟原因（(a)(3)）。",[512,653,654,657],{},[516,655,656],{},"合理依据","：FTC 指南把它解释为在当时情况下能让一个理性、审慎、善意行事的商人信服的信息，列出的考量包括：是否合理预计了每件广告商品的需求；现有库存或可靠货源能否满足预期需求；履约系统能否承受所有商品的累计预期需求；记录能否保证在规定时间内发货。",[512,659,660,663],{},[516,661,662],{},"陈述要明确","：FTC 指南写明，写「大多数情况下 48 小时内发货」，理性顾客会理解为 48 小时内发货；写「现货立即发货」而下单时不告知该商品无货，就要立即发货、发出延迟通知或取消订单。无论是否陈述时间，广告对何时发货都应没有歧义。",[512,665,666,669],{},[516,667,668],{},"记录与推定","：在 FTC 提起的诉讼中，卖家拿不出能证明其使用了保证按时发货的系统和程序的记录，就推定其缺乏合理依据（435.2(a)(4)）；拿不出证明其延迟与取消处理合规的记录，就推定其未合规（435.2(d)）。两者都是可反驳的推定。",[524,671,673],{"id":672},"无法按时发货延迟选择","无法按时发货：延迟选择",[512,675,676,679],{},[516,677,678],{},"首次延迟","（435.2(b)(1)）：",[607,681,682,685,688,695,701],{},[610,683,684],{},"卖家须在首次得知无法按时发货后的合理时间内、且不晚于适用的发货期限，清晰、显著且无需买方先提出，向买方提供选择：同意延迟，或取消订单并获得及时退款。",[610,686,687],{},"通知须完整告知取消与及时退款的权利，并给出确定的修订发货日期；没有合理依据给出日期的，须告知无法说明延迟多久（并按 (a)(3) 说明原因）。",[610,689,690,691,694],{},"修订日期比原期限晚 ",[516,692,693],{},"30 天以内","：须明确告知，除非在发货前、修订日期届满前收到买方拒绝延迟并取消的答复，买方将被视为同意在修订日期前延迟发货。",[610,696,690,697,700],{},[516,698,699],{},"超过 30 天","，或无法给出日期：须明确告知，除非卖家在原期限后 30 天内已发货且发货前未收到取消，或在该 30 天内收到买方明确同意延迟的答复，否则订单将自动视为取消。买方同意无限期延迟的，须告知其在发货前随时有权取消。",[610,702,703],{},"卖家可以在提出选择的同时或之后，请求买方明确同意修订日期之后的进一步意外延迟（(b)(1)(iv)）。",[512,705,706,709,710,519],{},[516,707,708],{},"再次延迟","（435.2(b)(2)）：在修订日期前仍无法发货的，须在修订日期届满前重新提出选择，给出新的确定日期或说明无法预测；通知须明确告知，除非买方在原修订日期届满前明确同意进一步延迟，否则视为拒绝延迟，无法发货时订单视为取消。也就是说，",[516,711,712],{},"再次延迟时沉默不视为同意",[512,714,715,718],{},[516,716,717],{},"取消方式与主动取消","：买方有权行使选择或取消时，卖家须自费提供足够的回复或取消方式（435.2(b)(3)）。卖家也可以在无法按时发货时自行决定取消订单，在合理时间内通知买方并及时退款（435.2(b)(4)）。",[512,720,721,724],{},[516,722,723],{},"通知渠道","：FTC 指南写明，可以用电话、传真、邮件或电子邮件等任何方式，但必须选择合理可能在规定时间内把全部信息送达的方式。只在订单状态页发布，若顾客错过承诺日期后才查看，就不满足通知要求；订单状态页可以作为其他通知方式的补充。",[524,726,727],{"id":727},"必须视为取消并及时退款的情形",[512,729,730],{},"435.2(c) 列出五种情形：",[641,732,733,736,739,742,745],{},[610,734,735],{},"买方在发货前依据任一选择通知取消；",[610,737,738],{},"修订日期比原期限晚超过 30 天或无法给出日期，且卖家在原期限后 30 天内既未发货、也未取得买方明确同意；",[610,740,741],{},"再次延迟时，在适用时间内未取得买方对进一步延迟的同意；",[610,743,744],{},"卖家已通知买方无法发货并决定不发货；",[610,746,747],{},"卖家未提出 (b)(1) 规定的选择，且未在适用期限内发货。",[524,749,751],{"id":750},"ftc-指南的其他要点","FTC 指南的其他要点",[607,753,754,760,766,772,778],{},[610,755,756,759],{},[516,757,758],{},"缺货订单","：指南写明，对已收到的完整订单，缺货时只有两种处理：取得顾客对延迟发货的同意，或全额及时退款。",[610,761,762,765],{},[516,763,764],{},"替换商品","：除非顾客事先明确同意，不得用在可能影响顾客选择的方面有差异的商品替换；广告中明示或展示的特征、设计、款式、颜色、面料或宣传用途的差异都视为实质差异。",[610,767,768,771],{},[516,769,770],{},"部分发货","：只发出部分商品的，退还已付总额与已发商品应付金额之间的差额；运费与手续费只能保留与已发商品数量或金额相称的部分。",[610,773,774,777],{},[516,775,776],{},"试销（dry-testing）","：指南转述的 FTC 咨询意见允许在不暗示会发货、并在所有宣传材料中披露商品只是计划中且可能不发货等条件下，对尚未决定生产的商品进行试销；不满足条件时适用本规则。",[610,779,780,783],{},[516,781,782],{},"民事罚款","：指南 2025 年 1 月编辑版写明，违规可被处以每次最高 53,088 美元的民事罚款；该上限按年通胀调整，现行数额以 FTC 最新公告为准，本文未核验。",[524,785,786],{"id":786},"对预售的含义",[512,788,789],{},"以下是本库依据条文的整理，不是 FTC 的官方解释：",[607,791,792,795,798,801],{},[610,793,794],{},"条文中没有预售或预购的豁免。只要卖家收到了完整订单（含部分付款或授权从已有账户扣款），时钟就开始走；页面上陈述的发货时间就是适用期限，没有陈述就是 30 天。",[610,796,797],{},"预售商品页上的「预计 X 月发货」属于发货时间陈述，须有合理依据，例如生产或到货计划；陈述应明确，不宜只写「尽快」。",[610,799,800],{},"下单时不扣款、只保存付款方式、发货时再扣款的预售，是否构成 435.1(c) 意义上的「授权从已有账户扣款」，条文与指南都没有专门讨论，需要合规确认。",[610,802,803],{},"预售延期时，按上文「延迟选择」的规则通知并处理；规则要求的退款包括已付定金，不能改为店铺积分。",[512,805,806,807,812,813,519],{},"预售的经营做法见",[808,809,811],"a",{"href":810},"\u002Fzh\u002Fcommerce\u002Fpre-orders","预售","，履约模型下发货与送达的区别见",[808,814,816],{"href":815},"\u002Fzh\u002Fcommerce\u002Ffulfillment-delivery","履约与配送",[524,818,819],{"id":819},"未核验与需要合规确认",[607,821,822,825,828,831],{},[610,823,824],{},"各州法律与地方规定（435.3(b) 保留了给予买方同等或更多权利的州法），以及美国以外地区的规则。",[610,826,827],{},"「先存卡、发货时扣款」的预售怎样确定「收到完整订单」的时点。",[610,829,830],{},"FTC 现行民事罚款数额、执法案例与咨询意见原文；FTC 指南经工具摘要读取，引用以原页为准。",[610,832,833],{},"本页不构成法律意见。具体商品、付款方式与通知文案是否合规，需要法务或合规确认。",{"title":835,"searchDepth":836,"depth":836,"links":837},"",2,[838,839,840,841,842,843,844,845],{"id":526,"depth":836,"text":526},{"id":605,"depth":836,"text":605},{"id":636,"depth":836,"text":636},{"id":672,"depth":836,"text":673},{"id":727,"depth":836,"text":727},{"id":750,"depth":836,"text":751},{"id":786,"depth":836,"text":786},{"id":819,"depth":836,"text":819},"dtc",[],"current","转述美国 FTC Mail, Internet, or Telephone Order Merchandise Rule（16 CFR Part 435）：发货时间陈述须有合理依据、未陈述时按 30 天计，无法按时发货时怎样提出延迟或取消的选择、沉默何时视为同意，哪些情形必须取消并及时退款，以及 FTC 商业指南对通知方式、代发与记录的说明。",null,[852,853],"finance-compliance","fulfillment-logistics","partial","md",[],[],true,[],{},[],[],[864],"us",[55,60,80,106,129,225],[867,868,869],"owner","operations","support",{"title":502,"description":849},[872,873],"https:\u002F\u002Fwww.ecfr.gov\u002Fcurrent\u002Ftitle-16\u002Fchapter-I\u002Fsubchapter-D\u002Fpart-435","https:\u002F\u002Fwww.ftc.gov\u002Fbusiness-guidance\u002Fresources\u002Fbusiness-guide-ftcs-mail-internet-or-telephone-order-merchandise-rule",[875,876],"evaluate","deliver","published","regulations\u002Fus-mail-order-rule",[880,881,882,883,884,885,886,811],"美国","FTC","邮购规则","16 CFR 435","发货时间","延迟通知","及时退款",[],[],"2026-10-10",[],"2026-10-10 经 eCFR versioner API 读取 16 CFR Part 435（2026-10-07 时点版本）全文，含 435.1 定义、435.2 主体义务与 435.3 适用范围；读取 FTC 商业指南《Business Guide to the FTC's Mail, Internet, or Telephone Order Merchandise Rule》网页版（页面注明 2011 年 9 月版、2025 年 1 月为通胀调整的民事罚款上限而编辑）。指南经抓取工具摘要读取，引用以原页为准。未核验：各州法律（435.3(b) 写明本规则不排除给予买方同等或更多权利的州法）、FTC 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