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采用的口径是否对应（收入还是毛利），本库不把它当作基准值。",[383,498,499],{"id":499},"常见误用",[391,501,502,505,508,511],{},[394,503,504],{},"只用广告费除以新客数，却与含人力的 CAC 比较；",[394,506,507],{},"把广告平台的转化数当新客数，忽略回头顾客；",[394,509,510],{},"混合 CAC（所有渠道总支出 ÷ 所有新客）与渠道 CAC 混用；渠道 CAC 需要可靠的渠道归因，归因规则不同结果就不同；",[394,512,513,514,518],{},"忽略回收期：CAC 只描述花出去的钱，是否划算要结合 ",[414,515,517],{"href":516},"\u002Fzh\u002Fterms\u002Faverage-order-value","AOV","、毛利与复购。",[383,520,521],{"id":521},"参考资料",[391,523,524,532,539],{},[394,525,526],{},[414,527,531],{"href":528,"rel":529},"https:\u002F\u002Fwww.shopify.com\u002Fblog\u002Fcustomer-acquisition-cost",[530],"nofollow","Shopify Blog：Customer acquisition cost",[394,533,534],{},[414,535,538],{"href":536,"rel":537},"https:\u002F\u002Fwww.shopify.com\u002Fblog\u002Fcustomer-lifetime-value",[530],"Shopify Blog：Customer lifetime 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