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WooDawn",{"id":492,"path":493,"title":494},"zh_sitePages\u002Flegal\u002Fprivacy.md","\u002Flegal\u002Fprivacy","隐私说明",{"id":496,"path":497,"title":498},"zh_sitePages\u002Flegal\u002Fterms.md","\u002Flegal\u002Fterms","内容使用说明",[500],{"path":428,"term":501,"abbreviations":502,"domains":503,"description":506},"Sell-Through Rate",[],[504,505],"product-pricing","data-analytics","解释售罄率（Sell-Through Rate）的分子售出件数与分母的两种常见取法，Shopify 售罄率报表与 Percent sold 报表各自的公式、窗口与边界，以及它与可售天数、库存周转、动销率的区别和清仓判断中的读法。",{"id":508,"title":509,"abbreviations":510,"aliases":511,"answers":516,"appliesTo":517,"articleType":518,"body":519,"businessModel":779,"constrainedBy":780,"currency":781,"description":506,"discussionUrl":517,"domains":782,"evidenceStatus":783,"extension":784,"funnel":785,"implements":786,"indexable":787,"measuredBy":788,"meta":789,"metric":790,"navigation":787,"needs":796,"originalSources":797,"path":428,"regions":798,"related":799,"reviewAfter":517,"roles":800,"seo":803,"seoImage":517,"seoTitle":517,"sources":804,"stages":805,"status":806,"stem":807,"supersededBy":517,"tags":808,"term":501,"themeSources":812,"tools":813,"updatedAt":815,"uses":816,"verification":817,"verifiedAt":815,"__hash__":818},"zh_articles\u002Fterms\u002Fsell-through-rate.md","Sell-Through Rate：售罄率的分子分母与 Shopify 口径",[],[512,513,514,515],"售罄率","售出率","Sell-through","库存售出率",[],null,"concept",{"type":520,"value":521,"toc":770},"minimark",[522,526,532,535,539,595,598,602,605,652,655,714,717,743,757,760],[523,524,525],"p",{},"Sell-Through Rate（售罄率）表示一批库存在一段时间内卖掉了多大比例。它回答「这批货卖得动不动」，常用于判断补货、降价与清仓。通用计算形式是：",[527,528,529],"blockquote",{},[523,530,531],{},"售罄率 = 统计窗口内售出件数 ÷ 同一批商品可供销售的件数",[523,533,534],{},"分歧全在分母：「可供销售的件数」取窗口末仍在库的件数加上售出件数，还是取期初库存或期初加到货。不同系统的售罄率不能直接比较，先看分母。",[536,537,538],"h2",{"id":538},"两种分母",[540,541,542,558],"table",{},[543,544,545],"thead",{},[546,547,548,552,555],"tr",{},[549,550,551],"th",{},"口径",[549,553,554],{},"公式",[549,556,557],{},"出处",[559,560,561,573,584],"tbody",{},[546,562,563,567,570],{},[564,565,566],"td",{},"售出 + 期末在库",[564,568,569],{},"售出件数 ÷（售出件数 + 窗口末仍在库件数）",[564,571,572],{},"Shopify Products by sell-through rate 报表",[546,574,575,578,581],{},[564,576,577],{},"期初库存",[564,579,580],{},"售出件数 ÷ 期初库存件数",[564,582,583],{},"Shopify Products by percentage sold 报表（Percent sold）",[546,585,586,589,592],{},[564,587,588],{},"期初加到货",[564,590,591],{},"售出件数 ÷（期初库存 + 期内到货件数）",[564,593,594],{},"零售行业常见写法，本库未引用标准定义",[523,596,597],{},"窗口内没有退货、手动调整与调拨时，「售出 + 期末在库」等于「期初 + 到货」，第一种与第三种结果相同；两者的差异来自这些库存调整与负库存的处理。Percent sold 只用期初库存作分母，窗口内补过货的商品，比例可能高于另两种口径。",[536,599,601],{"id":600},"shopify-的口径与边界","Shopify 的口径与边界",[523,603,604],{},"Shopify 帮助中心库存报表页写明（核验于 2026-10-10）：",[606,607,608,616,622,628,634,640,646],"ul",{},[609,610,611,615],"li",{},[612,613,614],"strong",{},"售罄率报表","：售出件数在所选期间内计算，仍在库件数取期间最后一天；使用最近可用的 30 天数据，通常有约 2 天的处理延迟，UTC+14:00 等较早时区接近 3 天，具体日期以报表显示为准。",[609,617,618,621],{},[612,619,620],{},"负库存","：计算时忽略负库存，期末数量小于 0 的按 0 计。",[609,623,624,627],{},[612,625,626],{},"未追踪库存","：未追踪库存的商品视为售出 0 件，不能与追踪中的商品直接比较。",[609,629,630,633],{},[612,631,632],{},"出现条件","：只有在所选期间之前或期间内至少卖出过一次的变体才会出现。",[609,635,636,639],{},[612,637,638],{},"售出件数的范围","：不反映退货、手动调整与调拨入库等库存调整。",[609,641,642,645],{},[612,643,644],{},"Percent sold 报表","：所选期间内售出的比例，分母是期初数量；期间可选。",[609,647,648,651],{},[612,649,650],{},"可售天数","：期末在库件数 ÷ 日均销量，日均销量按最近 28 天计算。",[536,653,654],{"id":654},"与相邻指标的区别",[540,656,657,670],{},[543,658,659],{},[546,660,661,664,667],{},[549,662,663],{},"指标",[549,665,666],{},"回答的问题",[549,668,669],{},"与售罄率的关系",[559,671,672,682,692,703],{},[546,673,674,676,679],{},[564,675,512],{},[564,677,678],{},"这批货卖掉了多大比例",[564,680,681],{},"比例，看「卖得动不动」",[546,683,684,686,689],{},[564,685,650],{},[564,687,688],{},"现有库存按当前速度还能卖多久",[564,690,691],{},"看「还要多久卖完」；售罄率低且可售天数长，是清仓的典型信号",[546,693,694,697,700],{},[564,695,696],{},"库存周转",[564,698,699],{},"一段时间内库存周转了几次",[564,701,702],{},"通常按成本或金额计算，看资金占用",[546,704,705,708,711],{},[564,706,707],{},"动销率",[564,709,710],{},"有销量的 SKU 占全部在售 SKU 的比例（国内常见用法）",[564,712,713],{},"按 SKU 个数计，不按件数计，不能与售罄率混用",[536,715,716],{"id":716},"怎样解读",[606,718,719,725,731,737],{},[609,720,721,724],{},[612,722,723],{},"同窗口、同品类比较","：售罄率高低取决于窗口长短与补货节奏，新品、断货期间的变体、季节性商品在 30 天窗口里都会被扭曲。",[609,726,727,730],{},[612,728,729],{},"结合库存深度看","：期初只有 2 件、卖掉 2 件的售罄率是 100%，不说明需求强；库存很深的商品售罄率天然偏低。",[609,732,733,736],{},[612,734,735],{},"不代表利润","：售罄率高可能来自深度折扣；清仓复盘要同时看毛利与回款。",[609,738,739,742],{},[612,740,741],{},"退货的影响","：Shopify 售出件数不扣除退货，高退货品类的售罄率会偏高；需要净口径时自建计算并写明。",[523,744,745,746,751,752,756],{},"清仓场景中的用法见",[747,748,750],"a",{"href":749},"\u002Fzh\u002Fcommerce\u002Fclearance-sales","清仓与滞销库存","，库存状态的口径见",[747,753,755],{"href":754},"\u002Fzh\u002Fcommerce\u002Finventory-basics","库存管理基础","。",[536,758,759],{"id":759},"参考资料",[606,761,762],{},[609,763,764],{},[747,765,769],{"href":766,"rel":767},"https:\u002F\u002Fhelp.shopify.com\u002Fen\u002Fmanual\u002Freports-and-analytics\u002Fshopify-reports\u002Freport-types\u002Fdefault-reports\u002Finventory-reports",[768],"nofollow","Shopify Help Center：Inventory reports",{"title":771,"searchDepth":772,"depth":772,"links":773},"",2,[774,775,776,777,778],{"id":538,"depth":772,"text":538},{"id":600,"depth":772,"text":601},{"id":654,"depth":772,"text":654},{"id":716,"depth":772,"text":716},{"id":759,"depth":772,"text":759},"dtc",[],"current",[504,505],"partial","md",[],[],true,[],{},{"numerator":791,"denominator":792,"window":793,"dedup":794,"dataSource":795},"统计窗口内售出的件数，按变体汇总；Shopify 报表的售出件数不扣除退货、手动调整与调拨入库","Shopify 售罄率报表：售出件数 + 窗口最后一天仍在库的件数；Percent sold 报表与零售常用口径：期初库存件数（或期初库存 + 期内到货件数）","Shopify 售罄率报表固定取最近可用的 30 天，通常滞后约 2 天（UTC+14:00 等较早时区约 3 天）；自定义口径须写明起止日期与店铺时区","按变体（SKU）计件，不按订单计；负库存按 0 计；未追踪库存的变体按售出 0 件；多地点库存合并计算或分地点计算须写明","Shopify 库存报表（Products by sell-through rate、Products by percentage sold）；自建口径取订单行件数与库存快照",[],[],[],[60,431,206,230],[801,802],"operations","owner",{"title":509,"description":506},[766],[],"published","terms\u002Fsell-through-rate",[512,501,809,810,811],"库存指标","清仓","电商指标",[],[814],"shopify","2026-10-10",[],"2026-10-10 读取 Shopify 帮助中心库存报表页，核对 Products by sell-through rate 与 Products by percentage sold 两个报表的公式、窗口、数据延迟、负库存与未追踪库存的处理、售出件数的范围，以及可售天数公式。以期内到货件数为分母的零售口径是行业通用写法，未引用标准组织词典；动销率的说法为国内常见用法，未引用权威定义。","sLCbCbSGpwzEBEsrDSOHRomXLrrNRwFurjlQPF550pM",[820,822,824,826],{"title":821,"path":60},"库存管理基础：可售量、在途与超卖",{"title":823,"path":431},"SKU：库存单位的编码与命名边界",{"title":825,"path":206},"分析与报表：Shopify Analytics 的指标口径",{"title":827,"path":230},"库存与地点：有货不等于能够配送",{"titles":829,"toolNames":830,"domainPaths":836,"reverse":837},{},{"google-ads":831,"google-analytics":832,"meta-ads":833,"shopify":834,"woocommerce":835},"Google Ads","Google Analytics","Meta Ads","Shopify","WooCommerce",[20,21,22,23,24,25,26,27,28,29],{"implements":838,"measuredBy":839,"needs":842,"constrainedBy":843},[],[840],{"path":41,"title":841},"清仓与滞销库存：何时清、走哪个渠道、怎样守住价格体系",[],[],1791707513225]