Business domains

Paid acquisition signal chains, audiences and remarketing, attribution basics, content and search acquisition, and how consent affects advertising; mainly the discover and evaluate stages, plus re-engagement in the engage and repurchase stages.

Product selection, product information, variants and inventory, pricing and discount rules; mainly the evaluate and convert stages, and the precondition for every promise the other domains make.

Content types, presentation formats, page modules, page composition, accessibility and performance, and how this page knowledge is implemented in themes on Shopify and other platforms; every page touchpoint from discover to convert.

Checkout, payment authorisation and capture, chargebacks and disputes, strong customer authentication, order and payment status; the convert stage, and the source of fee disputes in the deliver stage.

Fulfillment models, dispatch times, shipping rates and labels, local delivery and pickup, cross-border fees and customs responsibility; the deliver stage.

Contact channels, returns and refunds, exchanges, reviews and complaint handling; the use stage, and where chasing and disputes from the deliver stage land.

Repeat purchase and retention definitions, loyalty and points, subscriptions, email and SMS win-back; the engage and repurchase stages.

Event and data contracts, metric definitions, data quality, funnel and cohort analysis, experiments and incrementality, and the customer journey analysis frameworks; every stage, with standard events only from evaluate to convert by default.

App forms and distribution, APIs and authentication, webhooks, extension points, headless, custom data, environments and permissions; platform integration knowledge for the developer role across every stage.

Tax and duties, consumer protection, privacy and consent, accessibility law, plans and fees; every stage, and the index of regional rule points found in the other domains.