WooDawn
The knowledge graph for ecommerce practitioners
A customer journey by business domain spine connecting tasks, concepts, metrics, regulations and tool articles for Shopify and others. Enter from the work you are doing, not from a platform menu. Most articles are in Chinese; selected Shopify app articles are in English.
Customer journey
What the customer is doing
Seven stages form the spine of the graph; every article hangs on at least one, and cross-cutting content is listed separately.
- 1. DiscoverThe customer learns the brand or product exists.no articles
- 2. EvaluateThe customer decides whether it fits, often coming back more than once.no articles
- 4. DeliverThe customer receives the order as promised.no articles
- 5. UseThe product works as expected, and help is easy to reach when it does not.no articles
- 6. EngageThe customer responds to later outreach from the brand.no articles
- 7. RepurchaseThe customer buys again.no articles
The marketing funnel view
Advertising teams speak in funnels. The six stages derive their articles from journey stages until tagged; open a stage to browse.
- 1. Awarenessno articles
- 2. Interestno articles
- 3. Considerationno articles
- 6. Engageno articles
Business domains
Which function you work in
Ten business domains by practitioner function, each collecting cross-tool concepts and tool-specific articles.
Acquisition and marketing
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Products and pricing
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Checkout and payments
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Fulfillment and logistics
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Customer service
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Customer relationships and retention
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Data and analytics
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Finance and compliance
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Knowledge
Browse by node type
Tasks say how to get something done, concepts say why, terms and metrics say how to measure, regulations say which rules apply.
Tasks
Things practitioners get done, linked to the concepts, tools and regulations involved.
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Cross-tool concepts
Ecommerce knowledge that still holds once the tool name is removed, organised by domain.
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Terms and metrics
Formal names, abbreviations and metric definitions: numerator, denominator, window and deduplication.
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Regulations
One page per regulation: regions, scope, source link and verification date.
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Learning paths
Task sequences to read and check in order.
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Storefront and experience subgraph
What a page says, how it is presented and how it is assembled: content types, presentation formats and page modules are the three layers inside the storefront domain.
Content types
What a page has to express, and the material, evidence, currency, and reuse boundaries each kind of content needs.
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Presentation formats
Choose layout, interaction, and motion by reading and operating task, so interface form never stands in for content judgement.
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Page modules
Put content or state together with a presentation format inside a concrete page context, forming a reusable module contract.
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