Knowledge
Marketing funnel
The view advertising teams use: articles by awareness, interest, consideration, intent, purchase and engage, translated to and from the seven journey stages.
1. Awareness
First contact with the brand or product: impressions, reach and audiences.
no articlesjourney: Discover
2. Interest
A deliberate look: clicks, landing pages and content.
no articlesjourney: Discover
3. Consideration
The brand enters the shortlist: comparison, reviews and remarketing.
no articlesjourney: Evaluate
6. Engage
Reached and responding after the sale: post-purchase messaging and purchaser audiences.
no articlesjourney: Engagejourney: Repurchase